Hey Smithy

Hey Smithy is a brand insights and strategy consultancy dedicated to building, refining, and implementing resonant, mimetic, and effective brands. We work with organizations who are ready to do the hard, messy work of digging into their identities internally and externally, and to the honest, strong core of who they are. Our core competencies are brand strategy and insights. On the insights side, we specialize in consumer insights within and outside of POS/retail experience -- more uniquely by applying anthropological methodologies that tend to yield actionable (and at times surprising and game-changing) findings. Our passion is brand building and brand management -- creative strategy rooted in incisive and insightful research -- to help organizations harness the power of the truly great brands we build and refine together. Hey Smithy helps brands flourish as the fullest expression of their organization’s most fundamental truths, and come to understand their audiences more deeply and actionably. INSIGHTS Customer journeys Brand ethnographies Audience exposés Marketing impact analysis BRAND STRATEGY & CONTENT DEVELOPMENT Messaging and positioning Brand architecture, development and design Copywriting Content strategy and storytelling