Higher Profits Consulting

We are transformational beverage industry executives with 30+ years of combined success launching, scaling, and repositioning beverage brands across all tiers of the market. From ultra-premium spirits to ready-to-drink innovations and functional beverages, we specialize in turning high-potential brands into category leaders through strategic consulting, brand incubation, and distribution optimization. Our team has built and managed portfolios exceeding $265M+ in revenue while securing national distribution and retail placement for both emerging and established brands. We've delivered proven results for companies such as Red Bull, SVEDKA Vodka, Stoli Group, Constellation Brands, Barcode, Southwest Spirits, Congo Brands, The Wine Group, and Canteen Spirits—just to name a few. Whether you’re launching a new product, expanding into new markets, or looking to optimize existing distribution, we bring the expertise, relationships, and strategies needed to drive rapid, scalable, and sustainable growth. Our Services: Brand Incubation & Fractional Commercial Leadership Distribution Strategy & Route-to-Market Execution National Account Development & Retail Penetration Sales Team Structure & Broker Management Strategic Programming & Promotional Calendar Planning Data-Driven Analytics & Performance Optimization Go-to-Market Planning & Execution Pricing Strategy & Margin Modeling Trade Marketing & Channel Activation We operate across the three-tier system with deep experience in every major U.S. market, working directly with top national distributors, regional brokers, and major on- and off-premise chains. We don’t just consult—we execute. Let’s build something extraordinary together.