Hisense Kibris

Corporate Profile Founded in 1969, Hisense is one of the largest consumer electronics and home appliances company in the world. Hisense offers a broad range of technology driven products that are manufactured and distributed across the world including smart TVs, smart phones, refrigerators, freezers, and air conditioners, among other products. Hisense has a workforce of over 70000 worldwide and its flat-panel TV market share in China has been No.1 for 13 consecutive years. Currently, Hisense boasts several subsidiaries, with sales revenue reaching CNY 100.3 billion in 2016. Around the world, Hisense has built 18 overseas companies which are located in North America, Europe, Australia, Africa, the Middle East and Asia-Pacific. Overview of Hisense Middle East Hisense ME office was set-up in late 2012 in the UAE. Following a humble beginning, with limited infrastructure and manpower resources, Hisense ME is consistently growing since its inception. Within just a few years, Hisense ME has achieved remarkable growth in the region and has blossomed into a multi-million-dollar business by – expanding its regional footprint year on year, successfully creating high demand for its world class products, working closely with leading distribution companies, as well as forming strong alliances with powerful regional channels like Sharaf DG, Carrefour, E-max, Lulu, Plug-ins, etc. Hisense ME has successfully expanded its operations across 13 countries in the Middle East. Hisense ME’s business strategy is based on the simple concept of ‘Creating Meaningful Value Proposition’ for the consumers. Offering high quality, most advanced and exceedingly competitive products, at an affordable and truly value for money price, i.e. Upgrading lifestyles, through affordable luxury.