香港品牌發展局(品牌局) 創立於2005年，是由香港中華廠商聯合會牽頭成立、按「市場主導、政府促進、社會支持」模式組建的非牟利機構，旨在集合社會各方面的力量，共同推動香港品牌的發展。品牌局致力於提高香港品牌的知名度、弘揚原創精神、構築有利於品牌發展的社會環境以及促進品牌方面的交流和合作；現擁有公司會員超過350家。
品牌局從全局性層面倡議和推進香港品牌的整體發展策略，並發揮統籌和協調的角色，力求成為香港品牌發展的領航旗艦。除了積極敦促、協助政府政策的制定和執行之外，品牌局更活躍於品牌評審、培育、推廣、研究、交流和國際合作等各個領域，以多元化的服務為香港品牌構築「一站式」的支援平台。
品牌局的標誌性活動︰
• 香港名牌選舉、香港服務名牌選舉
• 香港新星品牌選舉暨香港新星服務品牌選舉
• 香港傑出品牌領袖獎
• 香港名牌標識(TOP嘜)計劃
• 香港製造標識(Made in Hong Kong嘜)計劃
• 中小企品牌群策營
• 《香港名牌巡禮》刊物
• 品牌策略管理證書課程
• 「香港品牌節」推廣活動
Initiated by the Chinese Manufacturers’ Association of Hong Kong in 2005, the Hong Kong Brand Development Council (the BDC) is a non-profit-making institution aiming to promote Hong Kong brands, advocate innovation and creativity, and enhance exchanges and cooperation among companies in regard to branding.
Besides hosting the renowned brand awards like “Hong Kong Top Brand Awards”, “Hong Kong Top Service Brand Awards”, “Hong Kong Emerging Brand Awards”, “Hong Kong Emerging Service Brand Awards” and “Hong Kong Distinguished Brand Leader Award”, the Council is also the organiser of the “Hong Kong Top Brand Mark Scheme” and “Made in Hong Kong Mark Scheme”. The Council has been actively participating in various exhibitions, product showcases, and other promotional events both domestically and overseas, apart from staging “Hong Kong Brand Festivals” in major Mainland cities. Furthermore, a number of training and research projects have been rolling out under the Council’s aegis.
Company Details
- Founded
- -
- Address
- 64-66 Connaught Road Central, Hong Kong,china
- Industry
- Non-Profit Organizations
- Website
- https://www.hkbrand.org/tc/
- Keywords
- 品牌評審 Brand Accreditation, 培育 Nurturing, 推廣 Promotion, 研究 Research, 交流 Exchanges, 國際合作 International Cooperation.
- HQ
- Hong Kong
香港品牌發展局 Hong Kong Brand Development Council Questions
香港品牌發展局 Hong Kong Brand Development Council's website is https://www.hkbrand.org/tc/
香港品牌發展局 Hong Kong Brand Development Council's LinkedIn profile is https://cn.linkedin.com/company/hkbdc
香港品牌發展局 Hong Kong Brand Development Council's industry is
Non-profit Organizations
香港品牌發展局 Hong Kong Brand Development Council's top competitors are
Hong Kong Brand,
澳門平台 Plataforma Macau,
Airport Authority Hong Kong,
Dooley Pr & Marketing,
Crosstec Design Solution Gmbh,
Brand Hong Kong,
Boxs,
The Institute Of Materials, Minerals And Mining (Iom3) Hong Kong Branch,
香港中華廠商聯合會 (Cma),
Hong Kong Palace Museum.
香港品牌發展局 Hong Kong Brand Development Council's categories are Non-profit Organizations
香港品牌發展局 Hong Kong Brand Development Council's founding year is 2005
