HMC-Creative, LLC

Hanns Campbell is a founder, creative director, artist developer, and live show producer with over a decade of experience bringing performances to life from concept to stage. A graduate of Rutgers University’s Mason Gross School of the Arts, Hanns built his career through hands-on experience—developing talent, designing live moments, and working behind the scenes with some of the most influential names in the music industry. He has contributed to Grammy Award-winning productions and performed at legendary venues including Carnegie Hall and Lincoln Center. His creative direction and production work have supported artists such as Ed Sheeran and Kanye West, helping shape performance experiences that resonate with audiences worldwide. At the core of Hanns’s work is a dedicated team of producers, creatives, and technical visionaries. Together, they specialize in artist development, live show production, and activation creation—building performance environments from the ground up for stadium tours, label showcases, brand activations, and more. Currently, Hanns collaborates with major labels including Motown Universal, Interscope Records, EP Entertainment, Starcyde Entertainment, and Atlantic Records. He also works closely with a wide range of independent artists whose projects span studio recordings, television, and Broadway. Hanns’s mission is to craft performances that leave a lasting impression—while ensuring the artist’s vision remains front and center.