Holcon Consultants

At Holcon, we partner with established international lighting manufacturers and complementary architectural brands. As consultants we offer a wide range of support, to add value to their current business model and help them grow from their existing platform and take business to the next level. With over 30 years of experience, and more than 20 years in the Middle East lighting industry, we bring a rare combination of technical depth, strategic insight, and regional understanding. Subsequently we are empowered, entrusted, and employed by premium brands to work side by side to promote their products, services, and resources - driving performance and delivering results. Our partners value our leadership, integrity, and perspective in the competitive and fast-moving market of the Middle East. Holcon work to strengthen brand position and at the same time reflect their ambition for successful business in the region. Holcon are not brand representatives but a ‘Partner’ - working as an extension to the team as an advocate for the business. Through direct employment or strategic investment partnerships, we represent our brands with full transparency, commitment, and accountability. For this reason, we only work with non-competing, complementary brands, building trust through confidentiality and ensuring clarity with our narrative and the brand message to the market. We pride ourselves on developing honest, focused, strategic partnerships. With our unique combination of skills, experience, and expertise we can confidently discuss business performance and sales & marketing strategy whilst understanding the fiscal pressures of a P&L and the fundamental priority of profitability in any business. We recognise the challenges involved in building effective teams and the risks associated with hiring nontangible personnel. Partnering with Holcon offers a cost-effective qualitative solution to achieve your sales targets and maximise profitability. Providing you with reputed, assure