Holmes & Cook

Award-winning marketing effectiveness agency Put simply, we evaluate marketing effectiveness to ensure you successfully deploy marketing funds to drive growth and maximise future profit. We are specialists in measuring ROI using market mix (econometric) modelling, with experience across many markets. Marketing evaluation is complex – we have been winning awards for over 20 years, continually pushing boundaries in pursuit of new learning. Every project builds on the last. Our aim is to produce work our clients describe as the best they have undertaken. Our guiding principles are: Top quality – models which we all trust because they are extensively validated Transparency – models whose strengths and weaknesses you fully understand Total clarity – clearly expressed insights, reflecting the language used in your business The end result is that the investment strategies you propose to senior management are well-founded, enabling them to quickly assess marketing’s contribution and make investment decisions with confidence. Contact us to see how we could help build on existing work or, if it is your first econometric encounter, to make it an enjoyable journey.