Hoogel Ltd. (SOLD)

Hoogel is Israel's leading online index for recreational activities and courses. The Company operates two recognized online brands: www.hoogel.co.il and www.hug.co.il and offers a wide range of search options to optimize search results (proximity, age, keywords, etc.). Hoogel's significant R&D efforts resulted in a unique UX, providing its users with an easy to use search engine and highly relevant search results. As an advertising platform, the Company offers advertisers considerable value. Hoogel presents thousands of its advertisers with highly cost effective solution that specifically cater to the needs of small and mid-size service providers, hence its successful value proposition is validated by the high rate of repeat advertisers on the platform.