Hoojet

Established in Paris in 2022, HOOJET is a luxury slow fashion label focusing on leather goods where traditional craftsmanship and contemporary experimental design meet. From statement pieces to more discreetly innovative patterns, HOOJET is constantly rethinking and transforming the anatomy of a bag. The creative director behind the brand is Arpanut Osothsongkroh, who, after seven years of experience designing leather goods for international houses, opened her own label to share her unique vision of bag design: genderfluid, audacious, contemporary, and long lasting. Chaos, muscular bodies, and the weird are some of the leading sources of inspiration for designs thought of as soft, wearable sculptures. Indeed, Arpanut hopes the bags can be collected, enjoyed through time, and passed down to the next generation.