HOT EDGE

HOT EDGE will serves as the HOT group's dedicated innovation center, taking charge of selecting and implementing advanced technologies while driving entry into new markets. This includes the integration of AI solutions, cloud-based technologies, data management, energy, and electricity optimization, augmented reality (AR), and more. As HOT's gateway to new markets, HOT EDGE will strengthen our position in the technology realm, enabling us to leverage our expertise and deploy advanced technologies that align with the unique characteristics of our local market. Our primary aim is to offer customers the best and most advanced customer experience.