Hotfoot

Helping transform New Zealand retail business into better retailers and better brands. We were not created from a traditional agency mould and it shows in the people we have in our team and our approach to generating ideas. Our shopper has never before had such a complexity to their shopper journey and it can change each and every time they shop. They are navigating their own way through shopping experiences in a time when then can buy anything and everything at the tap of a key. The implications for retailer’s means the shopper journey they have thought about linearly in the past is actually more like a ping pong ball, unfolding anywhere, anytime, enabling a multitude of opportunities to connect with them. To survive in this new, complex, content-rich world and to convert shoppers into loyal advocates, it take more than traditional retailing. Shoppers can be irrational and unpredictable but they do crave immersive, engaging and frictionless experiences. They want to touch, feel, taste, smell and interact. That’s where we come in. At Hotfoot we have a specialist understanding of the customer journey and path to purchase, generating ideas that will work throughout your business. We offer thinking that goes well beyond traditional advertising, covering all consumer touch-points to create a total brand experience. Nimble and practical we forge better ways of delivering strategic, creative and results focused work for our retail clients. Our knowledge, energy, pace and experience ensures we continually give our clients creative ideas and practical solutions to grow the bottom line. We have a team of experienced specialists in retail and brand strategy, advertising and communication, content development, customer journey mapping, retail store design development, in-store visual merchandising and store layout, rebranding and refurbishments and experience design.