House Of Dhaatu

‘Dhaatu’ literally translates to ‘metal’. A name synonymous with unique craftsmanship and designs, Dhaatu believes that the charm of an Indian woman and the adornment of her favorite piece of jewellery is inseparable. Be it an age old symbol of your existence or a gemstone that you have always believed in - when it comes to jewelry, we understand how important it is to own something that has a part of ‘you’ in it. Strong beliefs and craftsmanship from around the globe have laid the foundation for each and every piece of jewelry by Dhaatu. With versatile pieces that can be mixed and matched to create a style of your own. With the global jewelry market saturated with luxury brands that cater to only a specific section of the consumers, Dhaatu aims to become a brand - that is for everyone, everywhere. As a part of the community, Dhaatu conquers the challenge of affordability when it comes to choosing from the best. We believe in the idea of more for less - why pay for more for something you can have with less? By keeping our product exclusively online, we’re able to keep our costs low and prices affordable. We make sure our customers get no unreasonable markups, just the real deal.We emphasize on the smart and effective use of resources for constant development. We believe that beauty is not only about how something looks but more about how it is being done. We want to empower you in making choices that will help our environment. We do this by tracing our production through every step of our supply chain, making sure that every piece of jewelry at Dhaatu is a result of conscious practices from the beginning to the end. Saying that something is “ethically produced” goes beyond conflict-free or illegal - it means that we provide a living and a safe working environment by limiting dangerous chemicals. The materials that we use can be utilized for re-production, hence sustainable, with eco-friendly packaging and uncompromised quality.