How Copy

MARKETING, COMMUNICATIONS & WRITING SERVICES Heritage | Tourism | Culture How Copy is the online home of marketer and writer Laura Davey - helping heritage, tourism and cultural organisations connect with their customers through great writing and marketing strategy. Every company is unique, and every brief is different. From an ad-hoc project to an on-going need, How Copy offers fully tailored services to fit. Project specialisms: • Marketing strategy: media planning, campaign creation, press outreach, content calendars and publishing schedules for effective marketing strategy. • Copywriting: clear and concise copy for web, email or print to make messaging effective, and detailed information easy to read. • Article and blog writing: articles for external publications to support PR and SEO strategies, and custom blog posts or case studies to fuel editorial calendars. • Press releases: relevant, editorial press releases, with all the information needed for the media to promote company announcements. • Social media: meaningful conversations to connect with social communities, grow followers, and boost engagement and click-through rates. • Proofreading and editing: because sometimes it just takes another pair of eyes to give something the green light and a bit of a polish before it’s published. Get the writing you need, when you need it.