Healthcare Social Media Academy

Welcome to the Healthcare Social Media Academy (HSMA) — a CME-certified course created by Dr. Adam Goodcoff (@seethemedlife), in partnership with Tulane University. Whether you're a physician, nurse, PA, NP, pharmacist, or medical student, HSMA is designed to help healthcare professionals confidently step into the world of content creation. This course teaches you how to script, film, and edit short-form video content that educates, engages, and drives real impact across social platforms. Led by one of the most followed HCP creators and the CEO of MedFluencers, HSMA provides real-world strategies to grow your digital presence while navigating the nuances of professionalism, compliance, burnout, and platform algorithms. Whether your goal is to educate patients, connect with peers, amplify research, or build your brand, HSMA gives you the tools to become a trusted voice in healthcare social media. It’s more than a course—it’s your launchpad to becoming a digital opinion leader.