HubOrange!

Local innovations, global inspiration HubOrange! is an independent innovation marketingnetwork, active in the agri + food and manufacturing sector. As a foundation, HubOranje! facilitates the development and showcasing of vital, sustainable and circular innovations from the Netherlands abroad. HubOranje! works from a vision we have called Glocal Farming. Our focus is on localization and regionalization of food production on 3 levels: urban farming, rural farming and floating food systems. More and more countries want to become less dependent on food imports and produce more food themselves. The Netherlands can help with knowledge, equipment and concepts for sustainable circular food production systems. HubOrange! has had a multi-year strategic partnership with VIV worldwide, part of the Jaarbeurs, since 2018. Together, we offer vital, sustainable and circular innovations and concepts an international stage. By realizing personal meetings together with VIV Worldwide, for each link in the Feed to Food chain, knowledge is shared and increased in an inspiring way, networks are expanded and new ideas for cooperation are proactively developed. The HubOrange! foundation was founded in 2020 by Albert Hoekerswever and Noud Janssen.