Hulasi

Hulasi is a slow and ethical fashion label by Khushboo Jain, driven by her love for craft and culture. Hulasi translates to an ‘upbeat person’ in Hindi language; meaning someone who is full of hope and cheer. We use eco-conscious fabrics made with traditional craft techniques like natural dyeing, hand block printing and handloom weaving. Each garment is mindfully handcrafted with thoughtful details for the modern day, conscious consumer. We strive to elevate our rural craft communities by promoting their artisanal skill and catering to the contemporary world whilst preserving a rich part of Indian cultural heritage.