Human Habit

As an online only brand based in New York City, we’re able to invest our creative energies and resources into delivering the best expression of product — sweatshirts and t-shirts are at our core. That means extensive exploration, research and discussion of current and cultural studies with the team. Then creating, deconstructing, creating again and editing a limited amount of designs. It also means working closely with 8 mills and factories that specialize in a particular part of the process and constantly discovering new ways of production. Every piece features digital and plastisol printing techniques from some of the most advanced printeries in the world. In order to execute our multi-dimensional pieces, all embroidery and embellishments are produced by innovative machinery from Europe and Japan. For quality that lasts, we partner with luxury manufacturing companies that utilize high-end materials and construction practices. We are an inventive team of young and experienced makers and doers in New York, hailing from Helmut Lang, Calvin Klein, Max Mara, Vianel, Banana Republic and celebrity brands; we share a passion for crafting premium statement pieces at contemporary prices. We may work in one city but we collaborate with other humans worldwide. We really love what we do.