Human Advantage

People have always been at the foundation of the sports business and are your organization’s greatest ambassadors. But building and implementing a people strategy isn’t easy. This side of the business is often underserved, with gaps in resources and specialized expertise. This is why we started Human Advantage. We are a unique consultancy that partners with leagues, teams, esports, sports betting, gaming, sports-tech, agencies, and sports media organizations to develop winning people solutions that maximize engagement, growth, and performance. Our mission is to help your organization stand out as a leader in people and culture. Human Advantage’s Principals and Consultants are founders and leaders of teams who understand how to build winning organizations. They have worked in the sports industry in addition to adjacent spaces such as media, gaming, and technology. They are people who know how an effective people strategy can drive a business forward. Our combined experience and holistic approach to people solutions is what makes Human Advantage unique and valuable. We work across interconnected practice areas (Human Resources Evolution, Inclusion & Diversity, Learning & Development, and Culture Development), delivering a range of offerings built to maximize success in this competitive industry.