Humanize

We are a research-intensive strategy agency specializing in creating new commercial relevance for brands, products, and services. We at Humanize, have worked with some of the world's and Sweden's most prominent brands for many years, using evidence-based methods that deliver significant impact. However, we are also proud of our local roots in Småland, and we are passionate about supporting our community. This is why we make global brands' methods accessible to everyone, whether they are challengers, market leaders, or startups. Humanize identifies the criteria for new commercial relevance by exploring the gap between your customers' expectations, the jobs they want to be done, and their experiences of what you and the industry actually deliver. We help businesses create new relevance for their offerings, brands, and services. We validate their potential early, and develop a business model and marketing strategy that generates traction in the market. Based in Kalmar and Stockholm, we work wherever our clients need us