HumanTales

We are HumanTales, a strategic anthropological (marketing) communications agency. Quite a mouthful, but in essence we revolve around one question: “What is it like to be you?” Anthropology is about how people understand the world around them. At HumanTales, we focus on identity, perception and imaging, whether for an organization, brand or target audience. This requires a critical eye and an in-depth approach, but is essential to get to the core. Once our clients have (re)defined who they are, what they want to achieve and how their target group thinks, we continue to build. We do this by combining our expertise in (marketing) communications with insights from our human values research. The result is always a human-driven strategy, translated into a story that resonates both internally and externally.