The Hype Section

Welcome to The Hype Section, your go-to destination for the best sneakers and sports cards in Jacksonville, Florida. Located just a 15-minute drive from the St. John's Town Center, our store is home to a wide selection of top brands including Nike, Air Jordan, Adidas, and Yeezy. In addition to sneakers, we also have a large selection of PSA-graded single sports cards and collectibles for Pokemon and sports card enthusiasts. Established in 2022, we are North Florida's premier streetwear boutique and consignment store, offering the latest new release sneakers and sports cards. The Hype Section is a locally owned and operated store co-owned by Carlos Gil and Reggie Williams. These brother-in-law entrepreneurs bring a wealth of experience in brand and community building to their store, with backgrounds in marketing, e-commerce, professional sports, and entertainment. When you shop with us, you can do so with confidence knowing that you are supporting a locally owned business with a strong foundation in business and community building. We look forward to serving you at The Hype Section.