Hypothesis

Hypothesis is a one-stop AI-powered engine that enables not just influencers to be the best versions of themselves but also serves as a central-platform of information, insights & tools for all influencer marketing needs. Hypothesis covers all aspects of branded content creation, right from influencer discovery, influencer outreach, planning and executing a campaign, gathering landscape intelligence, and optimising your brand ROI to tracking a campaign in real-time and sharing results seamlessly. Hypothesis aims at paving the path for global standards in the influencer marketing measurement and brand content effectiveness for brands, enabling brands to clearly attribute awareness, consideration and conversion to their influencer marketing efforts. It also aims to streamline the creator journey using social media intelligence, to help creators reach their full potential by connecting with brands and growing their audiences and enabling them to monetise through powerful content creation, community building and branded collaboration. The team at Hypothesis has lived in a unique cross-section of brands, agencies and influencers, putting us in the distinctive position of appreciating the influencer marketing universe with first-hand experience, thus gathering deep knowledge of this ecosystem. Our proprietary content measurement system has already served 500+ creators in 20+ countries – it’s time now to roll this out to everyone by way of this tech platform. Join us on this adventurous journey!