I-Mofi creates unique Individual Motivational Fingerprints (MOFI's) of consumers through quick, simple visual or gamified interfaces. These MOFI's provide a rich and consistent-over-time understanding of how a consumer creates meaning and why they engage in particular attitudes emotions, and behaviors.
Using visual search and psychodynamic modeling, the MOFI Project to create individual-consumer-level product recommendations. However, unlike other search engines, MoFi doesn’t just recommend products within a single category, but across categories. For the first time, retailers can curate whole collections for a consumer that resonate deeply with the environment that consumer wants to create – all based on a single interaction with a single product.
The MoFi Project is based on the years of research in design, human behavior and motivation. We have applied advanced techniques of Psychology, Artificial Intelligence and Machine Learning to produce the most sophisticated taxonomy of design information ever collected. Each item in the MoFi Project is analyzed using more than 500 distinct motivators by a system. These attributes capture not only the stylistic identity of an product, but also the many significant qualities that are relevant to understanding the motivational preferences of consumers.
Company Details
- Founded
- -
- Address
- Po Box 338, New York,ny 10272,united States
- Industry
- Market Research
- NAICS
-
Marketing Research and Public Opinion Polling
- Website
- i-mofi.com
- Keywords
- design, internet, consulting, psychodynamics, consumer insight, consumer intelligence, predictive advertising.
- HQ
- New York, NY
- Competitors
I-Mofi Questions
I-Mofi's website is i-mofi.com
I-Mofi's LinkedIn profile is https://www.linkedin.com/company/i-mofi
I-Mofi's industry is
Market Research
I-Mofi's categories are Market Research
I-Mofi's founding year is 2016
