Born Slippy

Born Slippy is an innovative and forward-thinking company that was established in 2018 with a clear and impactful mission: to inspire the surf industry and its community through the power of curated content. The company is dedicated to highlighting and showcasing individuals, brands, and organisations that are at the forefront of positive environmental practices, thereby fostering a culture of sustainability within the surf industry. The surf industry, intrinsically connected to the health of our oceans, faces a unique set of environmental challenges. Born Slippy was founded on the recognition of these challenges and the desire to create a positive shift. By leveraging the power of storytelling and curated content, Born Slippy aims to enlighten and engage surfers—from weekend enthusiasts to hardcore wave riders—about the importance of making environmentally responsible choices. Born Slippy's approach is multifaceted, focusing on brand development that aligns with its core values of ocean health and sustainability. The company operates with a clear and compelling brand purpose, promise, and action, which are articulated as follows: - Purpose: Born Slippy exists to improve the health of the oceans. - Promise: The company commits to inspiring people with better choices through its content. - Action: Born Slippy actively showcases the positive environmental practices within the surf community. The company's content platform is carefully designed to resonate with its diverse audience segments, ensuring that the message of environmental stewardship is spread widely and effectively. Born Slippy's strategy includes creating engaging social media and website content that goes #beyondthewave, taking a test-and-learn approach to build a community through content and partnerships.