Ian Andrada & Co.

We don’t fix markets. We reveal their shape — so you can move with clarity. Ian Andrada & Co. is a Manila-based strategy studio specializing in market structure analysis, strategic navigation, and field translation. We work with founders, product leaders, and policymakers who operate in complex and fast-changing environments — especially in Southeast Asia. From mobility to informal economies, from user realities to policy design, we map what others miss: the real structures, behaviors, incentives, and voids that silently shape how markets evolve. 🔍 What We Do 1. Structure Analysis We decode the invisible forces driving behavior — from economic systems and social hierarchies to infrastructure gaps and institutional logic. If something isn’t working, it’s usually not the product. It’s the structure. 2. Strategic Navigation We help clients find clarity and momentum where maps don’t exist. We don’t offer cookie-cutter frameworks — we co-design market fits that respect the system’s logic. 3. Field Translation We listen to users, decode context, and translate messy realities into decisions you can act on. When surveys fall short and dashboards lie, we bring the ground truth to the table. We’re small by design — fast, adaptive, and deeply embedded in Southeast Asian dynamics. Our goal isn’t to dazzle. It’s to reveal. See the system. Shape your move. Let’s talk.