IARFC Hong Kong & Macau

Guiding Principles Vision - Clarity of purpose and direction will trigger our service to current members and stimulate consistent growth by attracting new members. Love - Love is a matter of the heart. Our work matters and we are committed to serve our members and the public with a brand of love we call a Committed Benevolent Interest (CBI) in everyone. We are truly concerned about the outcomes for others and ourselves. Servant - Leadership is about service. We are committed to serve our members with servant leadership as we provide resources to help them achieve their career and business objectives. Integrity - Honesty, morality, and fairness are a bellwether of what we stand for and how we serve our members and affiliates. Innovation - In an ever-changing profession, we are committed to introducing new ideas and methods to disrupt the status quo and support financial professionals and their business. Proactive - In a profession of constant change, action is essential. We are constantly alert to changes and seek to become the catalyst for change and the opportunities they create. Authentic - We are who we say we are. We invite our members to be so as well. This vulnerability builds a bedrock of trust with our members and the public. Relevant - Relevance is essential to survival. We provide practical, thought leadership in an effort to make our membership relevant to practitioners and business owners.