International Business & Marketing Strategies, University of Vaasa

The fundamental approach of the research group is value creation in international business with a focus on effective decision-making, innovative and sustainable strategies, and management in diverse, constantly changing environments. The main research areas are- -Internationalization and Globalization of Firms -Foreign Direct Investments -International Marketing Strategies The research areas converge in providing analysis and new knowledge about firm strategies and performance, whether in terms of financial results, managerial evaluation of success, value creation for customers, or survival. Professor Peter Gabrielsson heads the research group.