Idea. Food & Beverage Lab

To us, marketing means: method, analysis, strategy, implementation, results, verification. Creativity happens within the bounds set by this scientific approach. Our method, honed through years of research, allows us to handle projects with extreme attention to aesthetic details, aimed at achieving significant results for our clients, as demonstrated by our case studies. We always work proactively with management and the marketing department to achieve significant results: we drive things forward and lead the way, rather than waiting to be prompted. Your needs and goals are at the centre of what we do: we map out the path to achieving them and implement it through to the end. Our obsession with the end goal means we feel responsible for achieving it and continue to develop until we do! Companies without an in-house marketing department can outsource that role to us, with numerous benefits: specific expertise in the food & beverage field, influences from various sectors, absolutely top professionals in every area, a wide network and significant relationships with the press and opinion leaders. We define ourselves as a boutique because our clients work directly with the senior members of the IDEA Food & Beverage team on tailor-made projects. Care, expertise, and dedication to the project are always absolute. We bring energy and a mentality of constructive criticism to the company: we are not "yes men" who will simply go along with others' suggestions. We identify limitations and opportunities, drawing your attention to areas for improvement, and create a strategic marketing culture that streamlines the company journey and creates lasting value. We contribute vision, we map out a path, which in turn motivates your whole team. We are a "Growth Agency", focused on achievement. Our clients are so satisfied with our working model, and we believe so strongly in our metmethod and approach, that we establish new brands and projects in partnership with our clients.