Idea-ology

Idea-ology was established in 2013 in a co-work office in Lisbon, Portugal by American expat and ex-Disney executive, Victoria Oliveira. Working abroad for the first time, she was introduced to the co-working phenomenon and realized that it provided a unique networking opportunity. She began collaborating with colleagues and found opportunities to extend her own consulting services by leveraging their many talents. The result was a highly specialized think tank that offered full service Marketing expertise for start-ups and other growth-driven companies. Based in the US as of 2016, Idea-ology specializes in maximizing sales growth by crafting marketing strategies that throw away the "one size fits all" approach. Instead, they understand the unique nature of their client's business and address each project on an individual basis. The initial client meeting is spent listening and learning as much as possible about their business, customers, strengths, challenges and overall goals. Then Idea-ology's team of experts analyze specific problems, data, research and available consumer insights. Areas of stagnation and opportunity can be identified at this point and recommendations are made. The end result is a unique marketing strategy specifically engineered to deliver on conversions, sales growth, impressions, or any other desired campaign goal.