Idea Company

We are... CREATORS, THINKERS, CRAFTERS, GROWERS, EDUCATORS and STATEGISTS. We build ecosystems with integrated management information systems that are sustainable while supporting local as much as possible. Idea Company Sdn Bhd, founded in 2010, has a wide and strong network of valuable affiliates deeply experienced in the agricultural industry that covers the spectrum from upstream to downstream activities and operations. Its agriculture technology and food distribution ecosystem, JustGood Group, is central to a network of in-house smart farms (JustGood Roots) and partners (JustGood Farm) whose focus is on chemical pesticide-free and sustainable crop production, while integrating the use of technology for efficiency and expansion. Traceability is one of the cornerstone principles in the group, permeating every step in the supply chain from farm to fork, through JustGood Grocer and JustGood Meals.