Ideal and Digital

Ideal and Digital is a strategic advisory business that helps founders build scalable business and marketing systems. We combine high converting marketing systems with proven business and automation frameworks so you attract the right clients, deliver incredible outcomes and grow. Led by Gavin Pieterse, who built and scaled programs for Google, Meta, Sky, Group M and more while leading teams at Multiverse (a $1.7B EdTech unicorn) — as well as scaling his own six-figure business from scratch. Now, he helps founders do the same by providing the strategy, structure and support needed to turn great business ideas into powerful and profitable businesses.