Ideation Insurance Services

Ideation Insurance Services (IIS) is a unique sales organization whose goal is to directly sell life insurance to middle income customers, using a sales process that can be best described as having "institutionalized" the traditional agent sale. Based on years of life insurance distribution experience, both hands-on and consulting, IIS' founders, Thomas Young and Douglas Bennett, have identified a number of best practices that will lead to successful sales results. Deciding to purchase life insurance involves overcoming psychological obstacles concerning personal mortality, as well as requiring financial sacrifice on the part of the buyer in favor of his or her beneficiaries. Ideation Insurance Services believes the most important role its professional sales staff can play is helping buyers navigate these obstacles to ultimately reach the goal of appropriately meeting their insurance needs. Ideation is fostering an environment where innovation allows our nationally licensed sales staff to thrive. Ours is a demanding environment in which the sales staff is challenged to leverage our innovative tools to deliver top-notch customer satisfaction. Our team is radically changing the way the customer views the purchase of Life Insurance. We will treat the customer as an individual, with unique needs, rather than just a policy number.