Identity

Identity is a national public relations, marketing and creative agency that thrives on high expectations. By mobilizing quickly, thinking creatively and providing the highest degree of expert PR counsel at every turn, we help consumer and B2B companies leave a mark. More than 100 companies across a dozen industries trust us to lead and execute their end-to-end communications. Our philosophy connects reputation to revenue by infusing modern PR-style thinking into everywhere companies communicate, resulting in greater trust and unmatched attention. We then supercharge communications with big, campaign-style moments to keep the spotlight bright. Agency clients include Hudsonville Ice Cream, Motown Museum, Detroit Symphony Orchestra, Gleaners, Olga’s Kitchen, JLL Retail, Easton Town Center, Spartan Investment Group, Aimbridge, DENSO and more. Identity has earned more than 50 national award wins and nominations for our high-impact work, expert PR counsel and agency culture, including Best Crisis Management Campaign, PR Campaign of the Year, Rebranding Campaign of the Year and more. A member of the PRNews Agency Elite Top 120 and finalist for both PRNews Platinum Awards and Ragan’s PR Daily Awards Agency of the Year, Identity is headquartered in Detroit and operates offices in Chicago and Tampa.