Identity Pro

I’m a former professional footballer with an extensive coaching career at the highest levels of the game, including roles in the English Premier League with Fulham FC, the Australian National Team, the A-League with Newcastle Jets, and the Danish Superliga with Aalborg BK. After stepping away from the touchline, I spent five years as a pundit and analyst with Fox Sports and Paramount+, delivering tactical insight and performance analysis to national and international audiences. In 2017, I founded Identity Pro - a high-performance venture platform that invests in innovative organisations across the global sporting sector. Our mission is to support and scale game-changing initiatives that shape the next generation of athletes, coaches, and performance professionals. Today, I serve as a sports tech executive at iReel, a company using generative AI to transform high performance, media creation, and data storytelling. We help sports data companies unlock new levels of efficiency, insight, and engagement through intelligent, human-centered solutions. With experience across elite coaching, media, entrepreneurship, and technology, I’m driven to shape the future of sport - combining deep domain expertise with a passion for innovation and impact