We Are Ignition

IGNITION specialises in helping Kiwi brands scale through strategic growth systems that leverage best-practice sales and marketing strategies. No matter where you are on your journey, we partner with you to deliver a roadmap to growth with the customer at the core and driven by data. We have a proven four-stage process to unlock growth: (1) Audit We kick things off with a comprehensive audit of your current state. This gives you a baseline to work from. This encompasses your sales and marketing channels. (2) Analyse From the audit, we dive deep into the data to find operational efficiencies across your sales and marketing functions. Through our thorough analysis, we uncover growth that may have been hiding in plain sight. (3) Strategy Taking into account all of the analysis and data from the initial stages, we create a world-class strategy to unlock growth in your business. Our strategic framework looks at the following key areas: Market Mapping - Insights - Competitive Analysis - Audience personas, behaviour mapping Strategy Formulation - Go-to-market strategy Infrastructure - Measurement - Reporting - Data and analytics infrastructure (4) Execution Finally, we bring the strategy to life through flawless execution across all the necessary functions: - Content design + creation - Sales tools - Channel engagement - Paid advertising - Website development - Social media management - Email marketing - Measurement + reporting - SEO We have vast experience working in global markets with brands such as IBM, Apple, Samsung, ASB, Segway, Beats by dr. dre, Microsoft, Netgear and Heineken to name a few. We bring this knowledge and skillset to any partner, regardless of size and stage in the market. We value partnership and work as an extension of our partner's businesses.