International Journal of Wine Business Research

International Journal of Wine Business Research (IJWBR) is the only journal that provides complete and full coverage across business disciplines, continents and countries, on all issues related to managing wine-related businesses, and its perspective is inclusive of other alcoholic beverages, such as beer, craft beer, and spirits. IJWBR provides a mechanism for the exchange of information within the broadly defined fields of wine marketing, consumer behaviour, economics, business management (as an organization, viticulture, and wine sensory aspects), wine tourism, human resource management, hospitality and various aspects of wine in terms of its combination with food. It is inclusive rather than exclusive but aims to maintain content in the wine business and alcoholic beverage industry. IJWBR provides a forum for publication of timely, rigorous, technically sound, scientific and thought provoking research manuscripts that focus on all business aspects of the wine and alcoholic beverage industry. IJWBR is in partnership with and is the official academic research journal outlet of the Academy of Wine Business Research (AWBR). Editor-in-Chief: Johan Bruwer (University of South Australia - Australia) Associate Editor: Roberta Capitello (University of Verona - Italy); Natalia Velikova (Texas Tech University - USA) Publisher: Chloe Campbell (Emerald Publishing - UK) ISSN: 1751-1062