IMA International Ltd

Established over 20 years ago, IMA International are an independent marketing procurement cost consultancy. Our team of global experts support our wide range of international blue-chip clients by ensuring strong return on investment on marketing and advertising budgets - from advertising production cost control to agency fee analysis, benchmarking and negotiation to contract creation. IMA have expertise in all the key investment areas of marketing services including advertising, digital, PR, sales promotion, experiential and design. We've reviewed and analysed thousands of campaigns all over the world which fuels our vast database of benchmarking data and campaign experience. Let's just say we've pretty much seen it all! We identify smarter and more efficient ways of working with your agencies to not only enhance productivity and value but also to enhance the client/agency relationship. Our approach is always collaborative - we arrive at fair and transparent terms without compromising quality or creativity.