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Imaginative Communities: Admired cities, regions and countries
By Robert Govers
Americans are loud. Amsterdam equals sex, drugs, and rock & roll. Mexicans are lazy and Germans are boring, but punctual. Paris is romantic, Wuhan infectious, Ukrainians heroic, and New Zealand untouched.
This is the way people around the world think about cities, regions and countries and the communities that live there; through cliches and stereotypes. It can be frustrating and hindering trade, diplomacy, investment, tourism, or talent attraction. Many believe that such image problems can be resolved with advertising campaigns, but the classic tourism promotion model is broken and insufficient. This book explains what works and what doesn’t when it comes to improving the reputation of cities, regions, and countries. It does so without the use of jargon and with reference to numerous case-studies. The book primarily aims to inspire readers and offer them a broad overview of an issue in modern society that is of interest and relevance to all of us: the reputation of our communities.
New cover (by Arjen IJff, 2022), same book (2018)!
Company Details
- Employees
- 1
- Founded
- -
- Address
- Van Immerseelstraat 44, Antwerp,flemish Region 2018,belgium
- Industry
- International Affairs
- NAICS
-
International Affairs
- Website
- imaginativecommunities.com
- Keywords
- Governance, Mental geography, Community reputation, Media, International relations, Popular beliefs and psychology, Globalisation.
- HQ
- Antwerp, Flemish Region
Imaginative Communities Questions
Imaginative Communities's website is imaginativecommunities.com
Imaginative Communities's LinkedIn profile is https://be.linkedin.com/company/imaginative-communities
Imaginative Communities has
1 employees.
View email and phone details for 1
employees at Imaginative Communities.
Imaginative Communities's industry is
International Affairs
Imaginative Communities's top competitors are
Marketeer,
Anholt & Co.,
Bagso – Bundesarbeitsgemeinschaft Der Seniorenorganisationen E.v.,
Brilliant And Bloom,
Netherlands,
Translating Aging.
Imaginative Communities's categories are International Affairs
Imaginative Communities's founding year is 2018
