I'M A GIRLY | Finfin AG

I’M A GIRLY goes international: Operating at the intersection of toys, fashion, and technology, we at I’M A GIRLY empower Gen Z to shape our brand and co-design our products. Our partners include over 140 retail and department stores across Europe, North America, and Asia. We make children’s hearts beat faster: As a premium brand in the toy industry, the team of I’M A GIRLY has committed itself to creating top-quality fashion dolls that make children’s hearts beat a little faster. In keeping this promise, we know how important it is to listen to the absolute experts when it comes to toys – the children themselves. All our products are co-created by our KIDS4KIDS design teams, talented and creative girls and boys between 8 and 14 years of age. We let children be children for a little while longer: In a rapidly changing and increasingly digital age, we know how important it is to sometimes take a step back, slow down and focus on important things, such as letting children be children and helping them find their own identity. With our dolls, we want to create strong role models and inspire children to live out their individual ideas and fantasies.