Institute for Marketing and Customer Insight | IMC-HSG

The Institute for Marketing and Customer Insight is one of the leading institutions in marketing and consumer research in Europe. Under the direction of Prof. Dr. Johanna Gollnhofer, Prof. Dr. Sven Reinecke, and Prof. Dr. Dr. h.c. Torsten Tomczak and with a team of over 25 dedicated researchers, we investigate relevant subjects such as digital marketing, cognitive biases, customer experience, and marketing management. We publish our findings in leading journals and share our knowledge with students and executives in innovative formats. At the same time, we offer cutting-edge research and insights to companies across different industries and help them succeed and grow in a hyper-competitive environment. From insight to impact. Follow us on YouTube: https://www.youtube.com/c/InstitutfürMarketingundCustomerInsight and Instagram: https://www.instagram.com/imc.hsg/