Immersive Media Labs

Immersive Media Labs is a digital production studio located in San Francisco, California. IML specializes in location-based virtual reality, augmented reality and the production of unique immersive experiences using mobile apps. Virtual reality, or VR, involves creating fully-simulated environments in which the user is immersed in the virtual world. An example would be wearing a headset and being whisked away to a forest or alien world. Augmented reality, or AR, involves mixing together simulated content with the real world. Examples include being able to see what furniture (which is computer generated) looks like in your actual living room through a headset or a two-dimensional screen like a phone. How can VR or AR help my business? Virtual reality and augmented reality can help a large variety of businesses spanning across many industries. At the heart of the technology is immersion and story-telling. These technologies allow your marketing department to reach plateaus you could only dream of years ago. I am in “X” industry, can VR or AR really apply to me? We're always asked how virtual reality or augmented reality would benefit a "regular" business. Some of the most moving experiences come from benign, unexpected beginnings. Non-profits looking to tell a more immersive story or companies trying to solve difficult-to-imagine problems that need to be visualized. VR / AR can help convey the messages in a much more compelling way as it provides the very important presence that other media forms lack. The viewer can really feel the story.