Market-based management does not begin with production and does not end with the market; rather, market orientation is a management philosophy that emanates from the stakeholders of a company and their needs in order to offer real solutions to problems. Market-based management means thinking in terms of competitive and customer advantages, whereby the central point is consistent orientation towards stakeholder benefit.
The implementation of this philosophy can only succeed if all corporate divisions (and thus also all employees) think and act in a market-based manner.
The IMM (Institute for Market-based Management) aims to use its contributions in research, teaching and consulting to deepen this understanding, provide a basis for decision-making and recommend suitable measures.
Company Details
- Employees
- 17
- Founded
- -
- Address
- Kaulbachstraße 45, I,germany
- Industry
- Research Services
- NAICS
-
Scientific Research and Development ServicesResearch and Development in the Physical, Engineering, and Life SciencesResearch and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)
- Keywords
- Consumer Insights, Competitive Advantage, Communication Management, Market Research, Consulting.
- HQ
- München, Bayern
- Competitors
- Institute for Marketing - LMU Munich, Institute for Innovation Management (IIM) - Ludwig-Maximilians-Universität (LMU), Deloitte, EY-Parthenon, Institute for Finance and Banking - LMU Munich, O-Phase LMU München, LMU Munich School of Management, Institut für Unternehmensrechnung und Controlling - LMU München, Institute for Leadership and Organization - LMU Munich, WASTI e.V..
Institute For Market-Based Management Questions
Institute For Market-Based Management's website is https://www.imm.bwl.uni-muenchen.de/index.html
Institute For Market-Based Management's LinkedIn profile is https://de.linkedin.com/company/immlmu
Institute For Market-Based Management has
17 employees.
View email and phone details for 17
employees at Institute For Market-Based Management.
Institute For Market-Based Management's industry is
Research Services
Institute For Market-Based Management's top competitors are
Institute For Marketing - Lmu Munich,
Institute For Innovation Management (Iim) - Ludwig-Maximilians-Universität (Lmu),
Deloitte,
Ey-Parthenon,
Institute For Finance And Banking - Lmu Munich,
O-Phase Lmu München,
Lmu Munich School Of Management,
Institut Für Unternehmensrechnung Und Controlling - Lmu München,
Institute For Leadership And Organization - Lmu Munich,
Wasti E.v..
Institute For Market-Based Management's categories are Research Services
Institute For Market-Based Management's founding year is 1998
