Institute for Market-based Management Overview

Headquarters: I, De
Website: www.imm.bwl.uni-muenchen.de
Industry: Research Services
Employees: 17
Founded: 1998
NAICS: Scientific Research and Development Services

Research and Development in the Physical, Engineering, and Life Sciences

Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)

Keywords

Consumer Insights Competitive Advantage Communication Management Market Research Consulting

About Institute for Market-based Management

Market-based management does not begin with production and does not end with the market; rather, market orientation is a management philosophy that emanates from the stakeholders of a company and their needs in order to offer real solutions to problems. Market-based management means thinking in terms of competitive and customer advantages, whereby the central point is consistent orientation towards stakeholder benefit. The implementation of this philosophy can only succeed if all corporate divisions (and thus also all employees) think and act in a market-based manner. The IMM (Institute for Market-based Management) aims to use its contributions in research, teaching and consulting to deepen this understanding, provide a basis for decision-making and recommend suitable measures.

Institute for Market-based Management Contact Details

People in AeroLeads: 4

Institute for Market-based Management Org Chart

Sample employees and titles

Name	Title	Location	Contact
Sophia Niedermaier	Doktorandin & Wissenschaftliche	Greater Munich Metropolitan Area, Germany	View
Dominik Padberg	Wissenschaftlicher Mitarbeiter		View
Prof. Dr. Sabine Kuester	Professor of Marketing & Innovation	Mannheim, Baden-württemberg, Germany	View
Christian Otaiza Liebeskind	Munich Re - Lmu Munich - Business	Greater Munich Metropolitan Area, Germany	View