ImpactLab Marketing

ImpactLab is an independent student-led marketing team that originated from the IBI Yonsei program. We specialize in creating practical, execution-ready marketing strategies for startups and purpose-driven brands. Our work spans: • Digital audits and SWOT analysis • UX and customer journey feedback • Influencer outreach system design • Content strategy and messaging frameworks • Performance benchmarks and KPI planning In our recent collaboration with AssistMe Korea, we delivered a full-scale influencer marketing strategy — including a curated creator database, outreach templates, and a brand-aligned content guide. ImpactLab operates at the intersection of strategy and execution—focused on delivering marketing systems that create measurable results.