IMPURI EYEWEAR

Impuri is a subculture-inspired Atelier that makes limited-edition eyewear by combining traditional mastery with performance materials. Our mission is to create timeless artifacts that tell a story, evoke emotions, and provoke thoughts. At Impuri, we transcend the realm of creating mere accessories; we are creators of artistry crafting limited-edition eyewear that doubles as objects of desire and inspiration. Goran Ilic founded Impuri in 2020 with a desire to create a high-end product that inspires self-expression subliming the spirit of independence, ethics, and style. This endeavor started as just an idea in the basement and has evolved into a "larger than life" project through experimentation with materials, new techniques, and design. Symbolically the name represents our method and philosophy.