IMTeam PRISM - Public Relations, Information & Social Media, IMT-G

IMTeam PRISM is responsible for the branding and marketing of the Institute of Management Technology, Ghaziabad. The committee engages in corporate relations, as well as acts as a bridge between the students and the administration to ensure efficient communication. Being the college’s official mouthpiece, IMTeam PRISM’s duties entail engaging on social media platforms, keeping track of all the latest happenings on campus and acting as an interface to ensure IMT Ghaziabad’s active life is brought to its students, alumni, and the general public. One of IMTeam PRISM’s jobs is to manage media relations and orchestrate the corporate communications for brand IMT Ghaziabad. A significant portion of this job includes coverage and promotion of various B-school competitions and events, which garners wide range of responses. Some of the examples include L’Oréal Brandstorm, Reliance TUP, Mahindra War Room, and HUL Lime. In order to do this, social media platforms are used to create an interface between the alumni, the students, and the general public. We are also tasked with regular coverage of all the B-school events, ranging from different competitions to the convocation and releases in the online news media. IMTeam PRISM is tasked with handling all the social media handles of IMT Ghaziabad, ranging from Facebook to LinkedIn to Instagram to X to YouTube. We use these channels to drive engagement around current affairs and various college events and convey information about the college activities to our stakeholders, including alumni, faculty, aspirants, and students. These handles also provide an ideal platform for two-way communication between IMT Ghaziabad and its external stakeholders. Several campaigns are also run on these platforms to promote IMT Ghaziabad's brand. We are responsible for covering events that happen around the campus, this includes leadership talks, college fests, webinars, and social media campaigns on behalf of IMT.