In2face Sdn Bhd

In2face Sdn Bhd is a company that has created a brand concept consisting of both skin care and cosmetic products utilizing multiple channels of distribution. We are seeking recurring investment to fund the growth of the brand. The plan that follows explains our market, our value proposition and our market segmentation strategy. The detailed financial plans provide a clear view of our sales and profit forecasts. Products Skin and body care products will be developed and produced at our contract facilities in Asia especially Malaysia,Indonesia and Singapore. In2face Sdn Bhd will have two product lines, skin care and cosmetic products made from Korea. Within the skin care line we will offer a wide array of products including eye makeup removers, cleansing creams, facial scrubs and masks, and body lotions. Our pricing strategy is to position our products with a shelf price that is in the mid to lower quadrant of high-quality products and brands. We have accomplished this by making careful market comparisons and adjusting our packaging size. We believe our ability to create future product opportunities and growth will only be limited by our imagination and our ability to attract talented people who understand the concept of branding. Our target customers (vs. end user) for wholesale distribution will be resellers who recognize the needs of this consumer and who she identifies with such as Cosmetic Specialty Retailers, and Boutique Department Stores.