Inaaya and Co.

Inaaya and Co. is a sustainable fashion label launched in the summer of 2016 with 14 real-life pregnant women walking the ramp for us along with celebrities like Carol Gracious and Shveta Salve in association with Bio Oil, a brand of the MARICO Group. The brand's ideology is to make ethical fashion interesting and wearable and we firmly believe in quality over quantity. At Inaaya, we explore a different handloom fabric and craft from India each season in order to do our bit by shining light on some dying crafts of the nation. The brand predominantly works with handloom Ikat, Kota Doria, Maheshwari, Chanderi, Khadi, etc. and focuses a lot on hand tie-dye techniques, various hand embroidery techniques and hand crafted textile jewellery. Inaaya has done 30+ exhibitions in the last three years and was also a part of the WEWORK X LFW Fashion Incubation Programme in 2018 where in we were one of the seven brands selected from across the country for a 3-month mentorship. After the successful completion of the same, we have launched our first flagship store in Ahmedabad this year.