Incentive Targeting was acquired by Google in November 2012.
Incentive Targeting partnered with retail chains to provide a targeted marketing service to manufacturers of grocery and consumer products. Using our service, manufacturers marketed directly to individual shoppers across our entire retail network—based on each person's detailed purchase history. Promotions were delivered via any available distribution channels, such as email, direct mail, or register tape. Our patented technology allowed non-technical marketing executives to design sophisticated targeted promotions—and measure ROI in real-time—directly over the web.
Incentive Targeting's technology powered a number of "deal of the day" grocery promotions in partnership with Groupon.
Company Details
- Founded
- -
- Address
- 196 Broadway,
- Industry
- Software Development
- NAICS
-
Software Publishers
- HQ
- Cambridge, MA
Incentive Targeting, Inc. (Acquired By Google) Questions
Incentive Targeting, Inc. (Acquired By Google)'s website is http://www.incentivetargeting.com
Incentive Targeting, Inc. (Acquired By Google)'s LinkedIn profile is https://www.linkedin.com/company/incentive-targeting-inc.
Incentive Targeting, Inc. (Acquired By Google)'s industry is
Software Development
Incentive Targeting, Inc. (Acquired By Google)'s top competitors are
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Incentive Targeting, Inc. (Acquired By Google)'s categories are Software Development
Incentive Targeting, Inc. (Acquired By Google)'s founding year is 2007
