InChief

InChief is a social content and influencer marketing agency that leaves nothing to chance. We ensure every piece of influencer content is precisely on point, delivering for our clients with no compromises. Our focus on quality social media content is matched by our commitment to tracking performance and optimising every campaign. With streamlined edits and performance tracking for ads, we ensure that each campaign performs at its best, every time. Founded in January 2020 by Christina Watson, former Managing Director of Vice Media, InChief blends cutting-edge digital strategies with 20+ years of experience in the media landscape. Through its unique Trust Score tool, InChief helps brands measure the authenticity and influence of content creators, providing valuable insights into the best fit for each campaign. Offering services ranging from influencer campaigns and social media management to branded content and creative production, InChief ensures that every collaboration feels natural, effective, and connected to the brand’s values.