InContext Design

InContext Design is a leading user-centered design consultancy, founded by Karen Holtzblatt and Hugh Beyer in 1992. http://www.incontextdesign.com We’re the inventors of Contextual Design, the industry-standard design process for creating innovative products and services based on customer research. We have worked with companies all over the world gathering in-depth research and using it to drive innovation solutions for consumer and business software, websites, aps as well as consumer products such as automobiles, appliances and more. Karen now delivers coaching and training services (in-person and remote) to help your team effectively use customer data to drive design. Our books are used by companies and universities worldwide. Our first book, Contextual Design, is considered a classic. Get Contextual Design: Design for Life https://tinyurl.com/4sntf59x In 2014 Karen initiated The Women in Tech Retention project to understand and create solutions to help the tech industry retain women. The research and tested interventions are collected on at https://www.witops.org/ The new book by Karen and Nicola Marsden can be found here bit.ly/3toHtRL We have identified the key factors that women need to thrive described in The @Work Experience Framework as well as interventions like the Team Onboarding Checklist, The Valuing and Jerk Character Posters and more. All work on these initiatives has been conducted by world-wide volunteers. Karen works with companies to help them understand their diverse teams and improve retention, team cohesion, and equal participation by all. Follow us: @kholtzblatt